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How to Use Social Media to Choose the Right Healthcare Staffing Partner

With unemployment for healthcare professionals at an all-time low, you have the opportunity to be choosey about the staffing agency you want to work with.
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In a 2017 study, CareerBuilder found that 70% of employers use social media to screen their candidates before making an offer. They also outline the importance of having a discoverable online presence in today’s job market. It’s important for an employer to learn more about you online, as part of the interview process, but it’s also necessary for you to do your own research on a potential employer as well. With unemployment for healthcare professionals at an all-time low, you have the opportunity to be choosey about the staffing agency you want to work with. While that recruiter is working up a pay package to present to you, take the time to do some online research of your own, before accepting the contract.

Here are three ways to use social media to research an agency and find out if they are a good fit for you and your career.

Find and read online reviews.

Glassdoor is an employee review site that encourages past and present employees to review their companies anonymously. You can read employee reviews about the day-to-day and catch an inside glimpse on how an agency treats both internal and external employees. Be sure to scroll through the reviews on the interview process and benefits they offer, too. Like reviews for a restaurant or Amazon products, a single Glassdoor review could be misleading, when trying to get the full picture of a company. With a company’s online reviews, make note of trends and read more than just one or two. Take into consideration how the company responds to reviews too: which reviews do they respond to and do they offer further communication to resolve the issue. There are also review sites specific to healthcare professionals like Travelnursingcentral.com and Allied Travel Careers.

Join discipline specific groups on Facebook and ask questions.

There is a Facebook group out there, tailor made for your needs. Are you a travel nurse just starting out? Travel Nursing Newbies can fill you in on all the little details no one else will tell you. If you are a seasoned travel nurse, make sure you join The Gypsy Nurse Network and connect with thousands of other travel nurses across the US. There are groups out there for therapists as well. School Based Occupational and Physical Therapists has 11k members and is a closed group for working PTs and OTs. If you are looking to take advantage of the new PT Compact, you might want to join the Travel Physical, Occupational, & Speech Therapy group to connect with other traveling therapists on the road. These groups offer access to a network of your peers who have worked with a variety of agencies and recruiters. Through their own experiences, members of these groups are more than willing to fill you in on the process or answer questions about working with a specific agency. Some groups allow recruiters to join as well. This allows a chance to ask a recruiter about their agency’s hiring process, benefits and advantages.

Follow the company on social media.

Find the agencies you are speaking with on Facebook, LinkedIn, Instagram and Twitter. Not all companies will be on every social media platform, but chances are they will have a business page on at least one or two. On Facebook and LinkedIn, arguably the most common social platforms for staffing agencies, you will see a bit of their company culture, branded efforts, and read reviews. Oftentimes a company will showcase their employees on social media and promote employee programs or philanthropic efforts. Instagram and Twitter don’t include reviews like Facebook does but there are still ways to research a potential employer on those platforms. Search by branded hashtags to see what others may be posting about that company. Business pages on social media can provide you with an overall picture of what the staffing agency focuses on and if they place value on their employees.

Have you used social media to research a company or recruiter before working with them? We’d love to hear about how you use social media to determine the next move in your career. Let us know in the comments below or join the conversation on our Facebook page. If you would like to learn more about Supplemental Health Care on social media, check us out on Facebook, Instagram, LinkedIn, and Twitter.